Imagine you’re at a party...there’s the super loud, outrageous crowd that everyone is looking at in the middle of the room...and they love the attention! I love looking too...but these days I’d prefer to be on the sidelines having a witty conversation with someone who shares my values and looks me in the eye when we’re chatting (rather than at their reflection behind me, or the door for the next shiny thing to enter).
And I guess that’s how I feel about fashion…I admire shiny things but I require more substance these days. A unique piece purchased from an op shop that ACTUALLY hasn’t pilled even though it’s been worn for years; a supply chain that I can count on one hand; a handcrafted piece made by someone who loves their work and the conditions they work in.
Workbelt is about more than just leather bags...it’s about sharing a message of Slow Fashion. It’s evident in my work practices, my bag styles, and in my messaging.
I use REAL women to showcase Workbelt pieces, both on my website and on Social Media. I’ve been trying to figure out what ‘REAL’ means to me within the Workbelt brand...
Real women respect themselves and respect each other. There will be no scantily clad ladies spruiking Workbelt leather bags while draped over the bonnet of a car, or devouring some food or another, as though they’re making out with it. We have fun when we’re taking pics. It’s me (making sure the bags look ok), Lucy (taking the pics as only she can), and usually a small group of women who are friends and are just doing their thaaang...hanging out and willing to let us crash their party for a few quick snaps. That’s REAL.
Real women are all women...young, old, fat, skinny, dark, fair, wobbly, spotty, tall, short...you get the picture. Let’s accommodate everyone, not just in an equal way, but in an equitable way (fair equality). Don’t get me wrong...Models are gorgeous...and they are hired to convey aspiration. But...they reflect a very narrow view of beauty. And that’s before the digital enhancing. I don’t like the cafe where the staff ‘treat me mean to keep me keen’, and I believe aspiration is best showcased by women who are happy, relaxed and enjoying the company of their friends and family. Workbelt models are Workbelt customers, what could be more REAL than that.?!
Real women have autonomy...they have a sense of self-worth and act on their own values and ethics. Women who wear Workbelt bags are informed, they appreciate quality, and they value Australian made. Let’s keep it REAL ladies, and stay true to our values.
Women are amazing and powerful and smart and sexy and fun and charming! What more can i say…I want to share the love and expand the Workbelt family to include pics of all of you wearing the Workbelt leather bag that best suits your life and style.
Let’s look for fashion that we admire on multiple levels and let’s look at REAL women spruiking it!